Business Made Personal- James Still

“This journey isn’t about a title. It’s about the impact we leave behind.”

According to James Still, founder and managing director of Still Insured Insurance Brokers, the conversation about insurance reform must move beyond policy to lived experience.

Still traces his unconventional path from psychology and construction into broking, and the personal challenges that shaped his leadership approach.

His vision for the industry is clear: simpler, more transparent products and a system that better reflects how people actually live and recover after loss.

He emphasises that effective broking is grounded in empathy, trust and the ability to “read the room,” arguing that stronger relationships ultimately lead to better outcomes for clients navigating complex risks.

Blending personal resilience with professional insight, Still offers a compelling reminder that meaningful reform in insurance will come not just from systems and regulation, but from people willing to rethink how the industry serves its communities.

Take me to the Business Made Personal website

Meet the host: Mark Silveira

B.Bus (Ins), Cert Mgt

Mark Silveira is an experienced Presenter, Master of Ceremonies and an insurance professional with over 40 years in the business. His understanding of the insurance landscape enables him to ask the pertinent questions of podcast guests to assist those listening to learn from and advance their own careers.

Business Background:

• Managing Director of The Lionheart Group – consulting service to the financial services sector
• Head of Sales – TravelCard real-time travel insurance
• General Manager – Coveright Insurance Brokers
• National Marketing Director – Steamatic disaster restoration and recovery
• Chief Executive Officer – AFMA IAAA insurance authorised representative group
• General Manager – Steadfast insurance broking group